搜尋結果

Hakubaku 合康貝谷 創始於日本1941 年，持續探索高品質穀物，致力讓每一顆穀物成為希望的種子，成就生命價值，合康貝谷已連續多年獲得了，日本雜糧 Award 金獎、MAMARI 口碑大獎、日本食量新聞社“產業貢獻獎”及“食品安全 & 環境責獻獎”等眾多殊榮，2015 年合康貝谷(Hakubaku) 正式登陸中國市場，並快速得到消費者的喜愛和認可 ​ HAKUBAKU Founded in 1941 in Japan, Hakubaku has persistently explored high quality grains and has been committed to making every grain a seed of hope to fulfill the value of life. Hakubaku has been awarded Golden Medals from “Japan Millet Award” several years in a row and has received numerous honors like “Mirami Word-of-Mouth Award” as well as “Food Industry Award” and “Food Safety, Security and Environment Contribution Award” established by The Japan Food Journal. In 2015, Hakubaku was officially launched in the Chinese market and immediately loved and acknowledged by the local consumers. Service ​ Branding Logo Design Packaging Creative Director Thomas Chiang ​ Copywriter Juno Yeh ​ Graphic Desi gner Phil Yang Client Hakubaku ​ Year 2020 All Projects Mandu Branding, Packaging Design, KV Design ROUROU Branding, Positioning; Logo, VI, Commercial Interior Design Soul Logo Design, VI Design TONY’S DECO Branding, Logo Design Home Thing Branding, Logo, VI, Packaging, & Signage Design STARdays Branding, Positioning H Visions Branding, Logo & VI, Signage Design, Office Interior Design Ayaya Bedding Branding, Logo Design, VI Cangjie Avenue Logo Design, VI Design, Signage Design Aeterna Shopping Museum Logo Design, VI Design, Signage Design Anberth Hotel Branding, Logo, VI, Signage Design Andre Hotel Branding, Logo Design AnCheng Hotels Branding, Logo, VI, Signage Design Le Canyon Branding, Logo Design, VI

H Visions 智慧願景 | 製造使命 | 數據價值 H VISIONS 致力於將 IT / OT 技術深度融合，實現物聯網智慧製造的美好願景。透過數位工廠營運價值鏈，提高生產線上的決策效率，並借助人工智慧科學平台的力量，創造了大數據驅動的生產環境。 ​ 品牌重塑計畫使 H VISIONS 從以往不符合品牌定位的形象中蛻變，我們從品牌定位、故事口號、獨特賣點到產品架構的文案、字體、色彩，逐步打磨出完整的品牌識別系統，將 H VISIONS 的核心價值和精神凝聚成可見的形象。 ​ H VISIONS 的品牌標誌以 Pixel、階梯、氣象圖的視覺元素為靈感，呼應智慧製造和大數據驅動的核心價值。淺藍色系的創新科技感色彩，象徵著數位化製造業的未來；而小寫的 “h” 加上像素點陣，形成大寫的 “H” ，則呼應電路板的構成元件 DNA。圓點圖形則將 AI 雲端概念巧妙融入視覺識別體系中。 ​ 透過這次的品牌重塑計畫，H VISIONS 成為了智慧製造行業的指標品牌，為客戶提供卓越的智慧化轉型方案，提升決策效率和營運價值。同時，品牌形象識別也傳達了客戶應有的品牌形象和產業屬性，使品牌在智慧製造領域更具代表性。 ​ H VISIONS | M MI SSIONS | DATA VALUE H VISIONS is dedicated to deeply integrating IT and OT technologies to realize the vision of intelligent manufacturing within the IoT. By optimizing the value chain of digital factory operations, we enhance decision-making efficiency on production lines and create a data-driven production environment powered by an AI scientific platform. ​ Our rebranding project has transformed H VISIONS from a previously misaligned image to a cohesive brand identity. We meticulously refined every aspect, from brand positioning, story slogans, and unique selling points to product structure copywriting, typography, and color scheme, solidifying H VISIONS' core values and spirit into a visible identity. ​ The H VISIONS logo draws inspiration from visual elements like pixels, steps, and weather charts, reflecting the core values of intelligent manufacturing and data-driven innovation. The light blue color scheme signifies the future of digital manufacturing, while the lowercase "h" with pixel dots forming an uppercase "H" echoes the DNA of circuit board components. The dot pattern subtly integrates the AI cloud concept into the visual identity. ​ Through this rebranding project, H VISIONS has become a benchmark in the intelligent manufacturing industry, offering clients exceptional smart transformation solutions that enhance decision-making efficiency and operational value. The brand identity effectively conveys the clients' intended image and industry attributes, making the brand more representative in the field of intelligent manufacturing. Service Branding Logo & VI Signage Design Office Interior Desig n Creative Director Thomas Chiang ​ Copywriter Ting Hsu Graphic Desi gner Phil Yang ​ Space Designer Phil Yang ​ Construction Zhongtai ​ Photographer Hansen Client H Visions ​ Year 2020 - 2022 ​ Location CaoHeJing HiTechPark, Shanghai All Projects Cangjie Avenue Logo Design, VI Design, Signage Design Aeterna Shopping Museum Logo Design, VI Design, Signage Design Anberth Hotel Branding, Logo, VI, Signage Design Andre Hotel Branding, Logo Design AnCheng Hotels Branding, Logo, VI, Signage Design Home Thing Branding, Logo, VI, Packaging, & Signage Design STARdays Branding, Positioning TONY’S DECO Branding, Logo Design Soul Logo Design, VI Design Le Canyon Branding, Logo Design, VI ROUROU Branding, Positioning; Logo, VI, Commercial Interior Design Mandu Branding, Packaging Design, KV Design Ayaya Bedding Branding, Logo Design, VI Hakubaku Branding; Logo, Packaging

Atour Hotel 由亞朵集團傾力打造的上海虹橋中心愛琴海亞朵S酒店，“薩和”（SAVHE）起源於傈僳族語言中“呼吸”一詞，來自於亞朵品牌的發源地，也是本案的靈感來源，為了營造酒店的精神場所“薩 和” 我們改造了原有公寓中空置的天井，與書店的閱讀功能相結合，塑造它成為一個“會呼吸的空間”，讓人們在繁忙的大都市中能夠沉靜下來關照內心，我們解構 ATOUR 既有品牌視覺象徵符號，將其重新形構專屬於 ATOUR 4.0 的指標系統設計 ​ A dedicatedly built project by Atour Group. “SAVHE” ,originated from the word “to breathe” in Lisu language, comes from the cradle land of the brand Atour and is also the inspirational source of this project. To create the spiritual space “SAVHE” of the hotel, we renovated the unused patio in the building and combined the function of a bookstore to make it a “breathing space”, enabling people in the buzzling big city to unwind and look inwardly. We have deconstructed the existing symbol of the brand visual identity, and re-constructed the design to be the index system exclusively for ATOUR 4.0. Service Branding Signage Design Creative Director Thomas Chiang ​ Graphic Desi gner Phil Yang Client YaDuo Resort ​ Year 2019 All Projects KOR Graphic, Packaging, GWP, Font Design, Social Media Guild Dodie Packaging Design JellyBay Packaging Design XI SHANG Packaging Design Shui Jing Fang Packaging Design DFC Packaging Design

HOME THING 預見明日的美好生活 打造一個你要的家，其實可以很好玩！人性化設計、合理的價格、超乎想像的賣場體驗，讓你邊玩邊造家，人們總是期待著未來，未來代表著尚未實現的美好充滿希望的生活，在打造一個空間時，人們就是在構思未來的生活樣貌，我們希望紅星能帶給人們的，是迎接美好未來的媒介，透過互動式科技，你能在未來抵達前，預先體驗明日的樣貌，早一步預見美好生活 ​ MEET THE BEAUTIFUL FUTURE Making a house a desired home can be a lot of fun! User-friendly design, affordable prices and unimaginable shopping experience help you build your home playfully. We always look forward to the future,as it represents the upcoming wonderfulness, a life full of hope. While building up a space, we in fact construct the look of the future life, we expect Red Star to bring people a medium to embrace the beautiful future. Through the interactive technology, before the future arrives, you are able to experience it earlier, and preview the beautiful life in advance. Service ​ Branding Logo Design VI Design Packaging Design Wayfinding Design Creative Director Thomas Chiang ​ Copywriter Juno Yeh ​ Graphic Desi gner Phil Yang Client Red Star Macalline ​ Year 2020 All Projects STARdays Branding, Positioning TONY’S DECO Branding, Logo Design H Visions Branding, Logo & VI, Signage Design, Office Interior Design Cangjie Avenue Logo Design, VI Design, Signage Design Aeterna Shopping Museum Logo Design, VI Design, Signage Design Anberth Hotel Branding, Logo, VI, Signage Design Andre Hotel Branding, Logo Design AnCheng Hotels Branding, Logo, VI, Signage Design Soul Logo Design, VI Design Le Canyon Branding, Logo Design, VI ROUROU Branding, Positioning; Logo, VI, Commercial Interior Design Mandu Branding, Packaging Design, KV Design Ayaya Bedding Branding, Logo Design, VI Hakubaku Branding; Logo, Packaging

Piyopiyo Retail Shop 簡約童趣 專為母嬰提供全方面產品方案的 Piyopiyo，產品種類繁多且已歷時 10 年未與時俱進更新設計方案，透過簡約童趣的圓角矩形為單位進行模組化陳列櫃設計，搭配不同陳列功能的背板組合，能夠針對各種商品類別提供靈活變化，以滿足全中國 300 多家門店，不同的平面配置與商品比例的展示銷售需求 ​ CHILDISH DELIGHT Piyopiyo, the expert of the full-range products for mommies and babies, didn’t update their projects of design over a decade. Shaped in rounded rectangles with a touch of childish delight, the design of modular cabinets provide various combinations of frames for displaying different types of goods flexibly, measuring up the different needs of display regarding to the ratios of products and space of more than 300 branch stores all over China. Service Space Design ​ Location C hina Creative Director Thomas Chiang ​ Space Designer Ryan Yan g Client PiyoPiyo ​ Year 2016 All Projects Piyo Casa Commercial Space Design DesignTwinings Commercial Space Design Soul & Cavern Commercial Space Design POP W Boutique Commercial Space Design LTT Studio Boutique Commercial Space Design HCH Boutique Commercial Space Design Mandie August Boutique Commercial Space Design Phyilis' House Residential Interior Design Yang’s House Residential Interior Design H Visions Office Interior Design

Cangjie Avenue Logo Design, VI Design, Signage Design Aeterna Shopping Museum Logo Design, VI Design, Signage Design Anberth Hotel Branding, Logo, VI, Signage Design Andre Hotel Branding, Logo Design AnCheng Hotels Branding, Logo, VI, Signage Design H Visions Branding, Logo & VI, Signage Design, Office Interior Design Home Thing Branding, Logo, VI, Packaging, & Signage Design STARdays Branding, Positioning TONY’S DECO Branding, Logo Design Soul Logo Design, VI Design Le Canyon Branding, Logo Design, VI ROUROU Branding, Positioning; Logo, VI, Commercial Interior Design Mandu Branding, Packaging Design, KV Design Ayaya Bedding Branding, Logo Design, VI Hakubaku Branding; Logo, Packaging

"BRANDALITY is an engineering about rendering personalities to brands." — Dūco Design PROJECTS Projects POP W Boutique View Project Commercial Space Design POP W Cangjie Avenue View Project Logo & VI, Signage Design Yanlord H Visions View Project Branding, Logo, VI, & Signage Design H Visions KOR View Project Font, Packaging Design theLOOP Group Phyllis' House View Project Residential Interior Design Phyllis Chang H Visions Office View Project Office Interior Design H Visions Our methodology

Soul & Cavern ​石居醉夢 此複合式雙酒吧空間提供兩種不同的飲酒體驗選擇，前場是即取即飲的 Gin and Tonic On Tap 酒吧，以歐洲市集為概念營造輕鬆的氛圍；後場是私密洞穴感的Speakeasy酒吧，兩者吸引不同需求的群眾，提供放鬆社交和私人寧靜的空間。 ​ STONEHOUSED REVERIE—CAVERN BAR SPACE REDESIGN This dual bar space offers a unique combination of two distinct drinking experiences. The front area features a Gin and Tonic On Tap bar, offering a fast and casual atmosphere inspired by European marketplaces. The back area is a private and intimate speakeasy bar with a cave-like ambiance. These two spaces cater to different customer preferences, providing options for both socializing and private moments, creating a diverse and dynamic environment for patrons. Service Bar Interior Design Location C oncession Française, Shanghai Creative Director Thomas Chiang ​ Space Designer Ryan Yang Client Soul ​ Year 2021 All Projects POP W Boutique Commercial Space Design LTT Studio Boutique Commercial Space Design HCH Boutique Commercial Space Design Mandie August Boutique Commercial Space Design DesignTwinings Commercial Space Design Piyo Casa Commercial Space Design Piyopiyo Retail Shop Commercial Space Design Phyilis' House Residential Interior Design Yang’s House Residential Interior Design H Visions Office Interior Design

SOUL 神说： 要有光， 就有了光 起初， 神創造天地。 地是空虛混沌 淵面黑暗； 神的靈運行在水面上 神說： 要有光， 就有了光 ​ AND GOD SAID, “LET THERE BE LIGHT,” AND THERE WAS LIGHT. In the beginning God created the heavens and the earth. The earth was formless and void, and darkness was over the surface of the deep, and the Spirit of God was moving over the surface of the waters. Then God said, “Let there be light” ; and there was light. Service Logo Desi gn VI Design Creative Director Thomas Chiang ​ Graphic Desi gner Phil Yang Client Soul ​ Year 2018 All Projects ROUROU Branding, Positioning; Logo, VI, Commercial Interior Design Mandu Branding, Packaging Design, KV Design Ayaya Bedding Branding, Logo Design, VI Hakubaku Branding; Logo, Packaging STARdays Branding, Positioning TONY’S DECO Branding, Logo Design Home Thing Branding, Logo, VI, Packaging, & Signage Design H Visons Branding, Logo & VI, Signage Design, Office Interior Design Cangjie Avenue Logo Design, VI Design, Signage Design Aeterna Shopping Museum Logo Design, VI Design, Signage Design Anberth Hotel Branding, Logo, VI, Signage Design Andre Hotel Branding, Logo Design AnCheng Hotels Branding, Logo, VI, Signage Design Le Canyon Branding, Logo Design, VI

Cangjie Avenue 位於蘇州平江古鎮的仁恆倉街項目，我們探索蘇州過去歷史與未來發展的鏈結，將平江路視為蘇州的”城 市之心”，代表著蘇州形而上的”靈魂/ 自然/ 創造力”，與形而下的”人文/ 園林/ 建築”互相呼應，提煉出代表蘇州倉街項目的核心視覺，並延伸至品牌象徵符號與品牌輔助圖騰之中 ​ For Yanhengcang Street project that is located in the ancient town Pingjiang, Suzhou, we have explored the connection between Suzhou’s history and its future development, and regarded Pingjiang Road as Suzhou’s “heart of the city” which represents the metaphysical “soul/nature/creativity” of Suzhou and echoes with the physical “humanities/gardens/architecture”. Extracting the core vision able to represent Suzhou Cangjie project, we have also extended it to the brand symbols and brand supporting totems. Service Logo Design VI Design Signage Design Creative Director Thomas Chiang ​ Graphic Desi gner Phil Yang Client Yanlord ​ Year 2020 All Projects Aeterna Shopping Museum Logo Design, VI Design, Signage Design Anberth Hotel Branding, Logo, VI, Signage Design Andre Hotel Branding, Logo Design AnCheng Hotels Branding, Logo, VI, Signage Design H Visions Branding, Logo & VI, Signage Design, Office Interior Design Home Thing Branding, Logo, VI, Packaging, & Signage Design STARdays Branding, Positioning TONY’S DECO Branding, Logo Design Soul Logo Design, VI Design Le Canyon Branding, Logo Design, VI ROUROU Branding, Positioning; Logo, VI, Commercial Interior Design Mandu Branding, Packaging Design, KV Design Ayaya Bedding Branding, Logo Design, VI Hakubaku Branding; Logo, Packaging

Andre Hotel 綠以及現代 因你而在 旅店住人，也同時駐心 是身分場景的轉換，也是舒適心懷的駐在 安芮，多點讓人呼吸的綠與空間 就讓旅人，能多點自在 安芮，多點細心細節滿意客人 就讓旅人，能多點放鬆 安芮，創造空間想將緩心實現，在旅途中最私自的時間 希望在安芮停駐，隨處找到移轉心境的諸多理由 安芮，在白晝之時，綠意肆流，光影協調鋪敘空間 在夜裡亮一盞燈，窗內窗外像白花在城市綻放 安芮的寧靜時尚 日日夜夜 與你同在 ​ MODERN TO ALL LIFE RELEVANT TO YOU ALL In a hotel stay the travelers, and so do the hearts, it’s where identities and scenes transition, it’s where the heart rests in comfort. André, in which a traveler can find more greenery and space, and to be more at ease. André, in which a guest can be served and satisfied more attentively, and to be more relaxed. André, in the day, is filled with greenery while shadow and lights portray the space. At night, with a lamp switched on, in and out of the window, it feels like white blossoms are blooming in the city. André’s fashion of serenity is always with you, day and night. Service Branding Logo Design Creative Director Thomas Chiang ​ Copywriter Ting Hsu ​ Graphic Desi gner Phil Yang Client AnCheng Hotels ​ Year 2021 All Projects Anberth Hotel Branding, Logo, VI, Signage Design AnCheng Hotels Branding, Logo, VI, Signage Design Aeterna Shopping Museum Logo Design, VI Design, Signage Design Cangjie Avenue Logo Design, VI Design, Signage Design Le Canyon Branding, Logo Design, VI Soul Logo Design, VI Design H Visions Branding, Logo & VI, Signage Design, Office Interior Design Home Thing Branding, Logo, VI, Packaging, & Signage Design STARdays Branding, Positioning TONY’S DECO Branding, Logo Design ROUROU Branding, Positioning; Logo, VI, Commercial Interior Design Mandu Branding, Packaging Design, KV Design Ayaya Bedding Branding, Logo Design, VI Hakubaku Branding; Logo, Packaging

DODIE 高端嬰兒尿布品牌 DODIE 成立於1958 年法國的高端嬰兒尿布品牌 Dodie，欲針對香港市場設計新一代包裝設計，我們依據產品獨特賣點和專利，設計一套屬於Dodie 風格的象徵圖形，並融合品牌 IP 以水彩畫風呈現童趣形象，永不離手的小布偶，依賴的氣味以及抱在懷中柔軟的安全感，像是寶寶的第一個玩偶，成為寶寶成長過程中絕對不可缺少的貼心夥伴 ​ Dodie, a premium French baby care brand founded in 1958, commissioned us to design a new packaging for the Hong Kong market. Based on their unique selling points and patents, we have designed a set of icons exclusively for Dodie, and combined the brand IP to present the childlike images with pastel drawing. The stuffed toy that the baby cannot let go, Its scent the baby relies on and the sense of security the baby has when holding the toy in arms Dodie, just like the first stuffed toy to a baby, is the indispensable and sweet partner in their growth. Service Packagin g Design Creative Director Thomas Chiang ​ Graphic Desi gner Phil Yang Client DODIE ​ Year 2019 All Projects JellyBay Packaging Design XI SHANG Packaging Design KOR Graphic, Packaging, GWP, Font Design, Social Media Guild Shui Jing Fang Packaging Design DFC Packaging Design Atour Hotel Branding, Signage Design